Category Archives: Advertising & Marketing


4 Basic Steps To Consider When Starting A Clothing Line

Have you always dreamed of owning your own clothing line? Are you constantly trying out the latest fashion trends and keeping up to date with the fashion world around you? Starting up a clothing business may be one of your passions; however it comes with a great deal of time and perseverance to run and manage a business successfully. The following basic tips will give you an idea of how to get started.

Write a business plan

It is important to create a solid and precise business plan in order to understand how you will manage the business. Unlike starting up a post card printing business or a restaurant, the fashion industry needs you to be constantly updated with the newest trends in the market. Having a business plan will help you with your overall layout of the business such as marketing, operations and most importantly budget. Remember it is better to underestimate the profits rather than over estimate your abilities and be disappointed later. Include the company description and the mission statement in order to fully understand what you offer and what differentiates you from the competitors. See this post to find out more reviews regarding post card printing.

Prioritize on the projected financials

The funding of your business is ultimately the life line of your company especially at the starting stages. Whether you get funding from outside or whether it is your own, it is crucial to understand the basics of handling your finances. Budget the initial start-up costs for your clothing line and what your main expenses will be. Having custom receipt books to note down your expenses will be very useful for you to track when things get overwhelming.

Market research

As with starting any business, market research is absolutely necessary so that you are aware of what the competition is like, the newest trends and how you can be unique in a competitive environment. Find out what your target market is, what pricing strategies must you adopt in order to sell your designs in both retail and wholesale levels? The best way is to personally visit similar clothing stores, ask around, get feedback from potential customers to name a few methods.

Check on the legal obligations

Determine what your business structure will be such as a sole proprietorship or a partnership to name a few. Accordingly, check what legal obligations need to be met in order to start your business. This would mean ensuring that you meet your tax, licenses and any other formal requirements. You can hire a business consultant or a lawyer to help you advice further.

Having A Garage Sale At Home

Have you ever felt like you have so much clutter in your house that you just do not need and wondered what you might do with it? Have you felt like it is too good to be thrown away and someone may be able to make use of it? Therefore, if you have such things at home and want to make some money as well, then it might be a good idea to have a garage sale at home where you can keep all these things on display and sell them off to other people who are willing to buy. Here are some tips on how to have a successful garage sale.

Inform People

The first thing you should do is to inform people about the garage sale. You can use old opening soon signs and convert them into garage sale signs that you can put up around the place so people will know about the sale. Therefore, ensure that you inform people this way. In addition, since this is the age of technology you can spread the message through social media as well. This way, you can be assured that people will in fact come for the sale.

Label the Items

You should also think about labelling the items that you are putting up for sale. Ensure that you get retail point of sale stickers and then use them to label the items. If you want, you can indicate a rough price that you would like to sell the items for as well so that the customers have a rough idea of how much they should pay you. This way, it makes the job easy for you and makes it easy for the customer as well.

Have Food and Drinks

If there are kids in the neighbourhood that bake and make other things, you can let them put up a stall at your fair. This way, you will be giving them the opportunity to sell their things and at the same time you will be feeding your customers as well. This will make them hang around for longer and it will also make sure that you sell more things.

Have it on a Weekend

You should also ensure that you have the sale on a weekend. This way, you will not have to worry about waking up the next day all tired and worked up. If you have the sale on a Saturday, then you have the whole of Sunday to relax and get over the stress and workload. Furthermore, you will have time to clean the place and have a clean house by Monday.